Globalisation- Globiliation is the process by the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. An example of globilation is Facebook and MTV.
Merger- Merger occurs when two companies combine into a single entity. An example of merger is BskyB, Bskyb is SKy Television and British Satellite Broadcasting merged together to become BskyB which was formed in 1990.
Takeover- Takeover occurs when one company acquires control of another company. This is usually large companies buying into smaller ones. An example of this is Facebook buying into the Instagram app for $1 Billion dollars cash.
Vertical Integration- Vertical integration is whena company expands its business into areas that are at different points of the same production path. An example of this is Vergin Media, this started off as a record label formed by Richard Branson, it then went on to form a huge TV company, phone companies, airoplanes and many more.
Horizontal Integration- Horizontal Integration is when a company expands its business into different products that are similar to current lines. An example of this BBC, they have radio, TV, websites and more all to do with media.
The Big 6 in Creative Media Industries!
- GE - General Electric
- Disney
- Viacom
- News Corp
- Time Warner
- CBS
General Electric is a huge media giant, being one of the 'Big 6' means GE controls
a severe amount the media across the world.
GE owns 80% of NBC unviersal, NBC is one of the world leading entertainment
companies, which markets and produces TV shows and advertisements seen across
the world.
NBC is a marketing machine, owning most of the worlds highest viewed tv
shows and advertisements, such as the tonight show with jay lenno, it also owns
popular TV sitcoms such as Will & Grace and frasier, this is the perfect
marketing point for NBC as it has alot of products to offer, whcih can be sold
and advertised on their various outlets like huge corporation TV and News
Stations.
Disney is a global source of media with not just owning their own studios and having Disney Land over the world, Walt Disney also owns ABC,
ESPN, Disney channel soapnet ABC, ABC Family, ABC Kids, Walt Disney
Distribution, Walt Disney Motion Pictures Group, Disney Channel, ESPN, Jetix,
Walt Disney Studios, Walt Disney Parks and Resorts, Walt Disney Television
Animation, Walt Disney Records, Walt Disney Pictures, Touchstone Pictures,
Miramax Films, ABC Studios, Playhouse Disney, Disney Consumer Products, Pixar,
Soapnet, Disney Interactive Studios, Muppets Holding Company, Disney Store,
Toon Disney, New Horizon Interactive, and Hollywood Records also owns Disney
Cruise which they have their own a private island called castaway cay.
Disney also has their own radio station which is broadcasted across Canada, Nicaragua, Mexico, Argentina and of course United States.
Walt Disney Studios own 8 big studios such as:
- Walt Disney Motion Pictures
- Marvel Studios
- Touchstone Pictures
- Disneynature
- Walt Disney Animation Studios
- Pixar Animation Studios
- Disney Music Group
- DIsney Theatrical Group
Viacom is one of the worlds largest premier entertainment brands that connect with the audience through television, motion picture, online and via mobiles in over 160 countries. Viacom has over 160 media networks across the globe which have approximately 700 global subscribers. Paramount Pictures being one of t
hem has celebrated its 100th year in 2010 carries on today as a major media producer.
These are a few of Viacom's networks:
- BET
- Coment Central
- MTV
- MTV 2
- Nickelodeon
- Nick Jr.
- VH1
and many more.
News Corporation is owned by Rupert Merdoch, he inherited Australia's news limited from his father, he also owns a large sum of the industry, he is the founder, chairman and CEO of global media holding company News Corporation which is the worlds second largest media company.
He also owns FOX, Sky Deutschland, Sky Italia and also English Sky. Murdoch also owns the Daily Telegraph and a variety of TV shows such as American Idol. He is one of the richest men in the world and in March 2011 Merdoch was valued at a massive £4.7 billion.
The problem with Rupert owning so much of the UK and most of the worlds media sectors is that he is very close to the parliment and the government which means that the newspapers and television programmes will be biased towards his views on politics, as he will undermine the other politicians believing different things and try to make his views over rule everything else.
Time Warner operate in television film and publishing for both children and adults. Time Warner is also the worlds second largest company after Disney. In 2000 AOL became the owners of Time Warner Company after paying $164 billion dollars, this means that Time Warner own a stake hold of 45% and AOL own a capitalisation of 55%.
They have an estimated net worth of $41-$46 billion dollars.
CBS stands for Columbia broatcasting system managed by Sumner M. Redstone. CBS is stationed in the US and is the second largest company in TV broadcasting behind the BBC.
They own companies such as Columbia records, Musical instrument division, Film production, CBS radio which also gives them an advantage with advertisements as they can publisise their radio on their tv and vise versa.
CBS bought into Paramount for $37 billion dollars.
