Public & Private Ownership.

There are two different types of ownership in the media, Public and Private.

Public is owned collectively by the public as a whole who pay for the TV license which is £145.50 a year per house hold.. This is broadcasters such as the BBC. As a result of this, programmes are alot more specific to what the public want, it also helps new programmes which may start on BBC Three get funding to become a series. Another advantage is that due to the TV license there is no need to have adverts, which means programmes just run straight through with out a break. However, public is only a certain amount of channels so may not have the programmes suited for everyone which means they may need to look at private broadcasting channels. 


Private is owned by companies or people who own a range of companies. As private broadcasting is owned by companies this means that there is no license fee. This means that there has to be advertisements between programmes for breaks which is a way of the owners of the channels produce money. They earn profit on how many people watch there channel or buy into their company such as buying a sky or a virgin box. An advantage of this is that you don't have to pay for the channels you just pay one payment for the box such as sky or virgin and get a huge selection of channels. A disadvantage of private is that there are adverts as that is where they get there money from when programmes or companies pay for there adverts to get shown at certain times when people will be watching television the most.

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The media is a fast developing industry, there are 9 main creative media sectors:


- Publishing









The definition of publishing is the activity of preparing and issuing books, journals and any other material for sale. the publishing industry employs over 195,000 people, over 51,000 people are employed in the newspaper sector, with 50,500 working in journals and magazines, 33,000 in the book industry and nearly 12,000 in other information service activities.

- Radio

The definition of radio is the transmission and reception of electromagnetic waves of radio frequency,
Radio is undergoing a digital revolution. There are 22,000 people employed in the UK with radio, this is more than terrestrial TV, employers range in size from the BBC and larger commercial radio groups to not-for-profit community radio stations run mainly by volunteers.



- TV

The definiton of Television is a system for transmitting visual images and sound that are reproduced on screens, its tend to be used to broadcast programmes for entertainment.

There are nine tessestrial broadcasters which include BBC, ITV, Channel 4, Five, S4C, and UTV. These are also called Public Service broadcsters. There are 55,800 people employed in the UK with TV.
Television is going through a period of rapid and profound change in the face of media convergence and globilisation.

- Advertising













Advertising is a form of communication from marketing to the public which is used to persuade of manipulate the audience to buy into that product of some sort. Commercial advertising is made to increase consumption of new or old products through 'branding'. 'Branding' involves associating a product to an image for the audience. Non-commercial advertising is where money is spent to advertise other things rather than products to buy, this may be religious organisations or political parties who need to advertise their companies or their beliefs to persuade other people to believe them too.


- Animation






















Animation is a small part of the creative media industry, it only consists of 4700 employees in the UK. Although this sector is small in the industry compared to the other eight, it is also growing in success and popularity with TV programmes such as Family Guy. Animation is used in many find, websites, videos TV and adverts.
The animation sector is split up into different types. These types are 2D and 3D computer generated and 2D drawn animation which is the traditional style. The majority of animation is used on most childrens programmes, films and computer games.

- Film

The big 6 in Hollywood

·         Paramount

·         Warner bros

·         Sony (Columbia/screen gems)

·         Disney

·         Universal

·         26^th Century fox

There are six different component parts in the film industry:

·         Development

·         Production

·         Facilities

·         Distribution

·         Exhibition

·         Export.

There are around 400 'permanent' companies in the film industry; this figure varies depending on the number of productions being worked on at any one time.

The UK Film Council Feature Film Production Workforce Survey 2008 shows that the UK film industry has a total workforce of around 27,800 people. The vast majority (62%) are in exhibition, with a third (34%) in production and the remaining 4% in distribution.
UK Independent film companies

-       Polygram Filmed Entertainment

-       Film4

-       BBC

-       Stage 6 films

- Games



Home computing began uprising in the 1980's when consoles were made in production and sold widely across the world. As games started improving more and more in the 21st century new methods and the quality of gaming were improving also.
Most games are a world phenomenon such as Call of Duty Modern Warfare 3 made 775 million dollars which beat previous versions of Call of Duty.
Across the UK the games industry is distributed widely which is alof different from most of the other creative media sectors where the trend for jobs is mainly around the capital, London.

- Interactive Media




The interactive media industry is a very fluid sector with many over laps with, the blurred distinctions between other sectors. For instance as interactive media products become more sophisticated over time their development increasingly has greater overlap with the software and IT sector.
There are 34,300 people employed in the interactive media sector in the UK, it is also worth seven million with represents about 7% of the creative media industries.
Examples of interactive media is Facebook, Twitter and youtube.





- Photo Imaging



The total photo imaging workforce comprises around 43,100 people. 51% of these are based in the south of England, with the largest proportion in London and the South East. The rest of the work force is spread throughout Scotland, Wales, Northern Ireland and the remaining regions of England.
The photo imagine industry is made up of 8,700 companies, two thirds of these are sole traders or free lance photographers.